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  • Writers needed….

    By Rob | January 24, 2010

    Do you have ETF and Mutual Fund experience? Can you write compellingly?

    Have you written studies on topics related to mutual fund marketing and distribution?

    A research start-up from Boston is looking for 4 writers with 5-10 years of experience working for/with ETF or Mutual Fund product firms (Fidelity, Vanguard, Schwab and others). Preferably, this experience should be in product development, marketing, fund distribution, product management or senior level financial advisory. Our goal is big: to grow into most prominent firm in financial products research.

    Requirements:

    To apply please submit:

    Benefits:

    Note: This assignment will allow you to write, create and publish your thoughts while maintaining your 8-4 job. We aim to provide the finest and latest opinion and analysis, but with content that is not already published. We therefore will not publish articles submitted by other research firms. We also do not publish articles written by authors who work in Investor Relations.

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    GLD ETF and Fake Gold Conspiracy Theories (by Zeal_LLC)

    By Rob | December 16, 2009

    As the world’s second-largest exchange-traded fund, and sixth-largest holder of gold bullion, the GLD gold ETF has grown into a juggernaut.  GLD’s mounting popularity among stock-market investors and speculators has made it one of the most powerful forces in the global gold markets.  This ETF’s success is all the more remarkable considering it was born just 5 years ago, its rise to prominence has been meteoric.

    With GLD’s large and growing impact on gold prices, no trader can afford to ignore this behemoth.  So it is watched with intense interest, creating a fertile breeding ground for GLD conspiracy theories to flourish.  A small yet surprisingly prolific fringe of GLD opponents has done an impressive job sowing rumors and doubts about this trading vehicle.  Each time I discuss GLD in my writings, I hear about these theories.

    GLD’s amazing success speaks for itself, this flagship ETF certainly doesn’t need anyone to defend it.  Still, the rampant GLD conspiracy theories are misleading and confusing new gold investors and speculators.  Some mainstream investors hear these conspiracy theories and, lacking the background to evaluate them rationally, assume they are true.  This slows the migration of stock-market capital into physical gold via the conduit of GLD and dampens this gold bull’s progress for all gold investors.

    Conspiracy-Theorist Modus Operandi.  Since there are always people who simply love trafficking in paranoia, conspiracy theories have always existed and will always exist.  Whenever any institution gets large enough to single-handedly affect a given market, conspiracy theorists rush in to spin fanciful tales about it.  Though true in all markets, conspiracy theorists have always had a special affinity for gold.

    By their very nature, most conspiracy theories can’t be proven or disproven.  They are all born in rumor.  Conspiracy theorists create rumors out of thin air, bouncing them around in their own private circles where the theories are shaped and embellished.  While most theories wither on the vine, some gain enough momentum to break out of these circles and achieve wider exposure.  These rumors come to be treated as fact, held on to by their adherents with zeal comparable to that of the devout for their religion.

    Once rumor becomes accepted as fact, conspiracy theorists defend their belief system with all the ferocity of a mother bear guarding her cubs.  Their acceptance of anyone hinges on their acceptance or rejection of their pet theory.  If you advance it, they love you no matter how wrong you are about everything else.  If you reject it, they hate you no matter how right you are about everything else.  The theory is worshipped.

    Successful investment and speculation require total emotional neutrality.  If you can’t suppress and ignore your own greed, fear, and every other emotion, you will never grow wealthy in the financial markets.  This creates enormous problems for conspiracy theorists, as their attachment to their theories is so emotionally-charged that they surrender their ability to think rationally.  Logic is thrown out the window.

    This makes reasoning with conspiracy theorists almost impossible, like trying to convince a devout Muslim that Jesus Christ is God.  This extreme emotionality leads to the common conspiracy-theorist trait of resorting to ad-hominem attacks when challenged.  Instead of calmly debating ideas on those ideas’ own merits, they instead shrilly try to ridicule and discredit people advancing those competing worldviews.  Calling people names instead of addressing ideas has always been a sign of intellectual inferiority.  It reminds me of small children bickering on a playground.

    Eventually all conspiracy theories fade from prominence even among conspiracy theorists, their lifespans are limited.  Sometimes these theories are proven wrong beyond all reasonable doubt.  Yet the conspiracy theorists that advanced the false theories never repent or apologize for misleading people.  Instead they conveniently forget their past gullibility and false witness, eagerly moving on to embrace the latest fashionable emerging conspiracy theories.  Conspiracy theorists never hold themselves accountable.

    GLD Founders’ Intent Problem.  One of the more outlandish GLD conspiracy theories states that GLD is a Trojan horse explicitly designed and launched to use stock-investor capital to short physical gold.  But when you consider the circumstances surrounding GLD’s founding, this theory is pretty silly.  GLD was created by the World Gold Council.  The WGC is an industry association funded by the world’s leading gold-mining companies.  The biggest, best, and most beloved gold miners in the world finance the WGC!

    These include market-darling gold miners the conspiracy theorists (and all investors) love, like Goldcorp.  At the time of GLD’s planning, the guy running the World Gold Council was the CEO of one of the world’s biggest and best gold-mining companies.  A staunch opponent of gold hedging back when it was common, this architect of GLD was universally adored by gold investors including conspiracy theorists.  He and the gold miners had a simple goal, “to stimulate and maximize gold demand by investors”.

    Why would the biggest and best gold miners in the world, whose entire futures hinged on the ultimate trajectory of the gold price, launch a Trojan horse designed to short-circuit this gold bull?  This thesis is ludicrous, it makes no sense at all.  The gold miners of the world fund the World Gold Council and hold absolute power over its direction and agenda.  GLD was birthed by the very companies with the most at stake in this gold bull.  If you owned gold stocks between 2002 and 2004, you helped pay for GLD’s launch.

    GLD Silent Opponents Problem.  Conspiracy theorists often maintain GLD is a total fraud that doesn’t actually own any physical gold.  If this thesis was proven true, the resulting scandal would be incredibly damaging to gold investment.  So many investors would be burned, so much damage done to gold sentiment, that it would probably take years for the gold bull to recover from such a shock.

    Conspiracy theorists are the first to acknowledge that many powerful forces are not happy when the gold price is climbing.  Rising gold prices undermine central banks’ fragile fiat currencies, as this metal is the mortal nemesis of all the endless monetary manipulation central banks practice.  And Wall Street hates gold too, as a rising gold price competes with the stock markets.  This metal diverts away capital (and attention) that Wall Street believes should be invested in stocks instead.

    Since breaking the back of this gold bull would be hugely beneficial to both central banks and Wall Street, why haven’t they exposed GLD as a fraud?  Central banks surely know if GLD is really buying gold bullion or not, they could pull the plug in a second if GLD’s claims weren’t true.  Wall Street, with its intimate knowledge of aggregate capital flows, is in a similar position.  Why not expose such a fraud and destroy gold-investor psychology?

    Why haven’t London gold traders exposed GLD?  They would know if it wasn’t really buying and selling physical gold bullion as claimed.  One trader who blows the whistle would gain considerable fame.  Why hasn’t the US Securities and Exchange Commission (GLD’s regulator), which is reeling and fighting for its life after failing to uncover the Madoff scam, exposed a GLD fraud?  It would give the circling politicians a great reason not to strip the SEC of its authority and merge it into other regulators.

    The silent opponents, those powerful vested interests that would love to see GLD fail for various reasons, are a huge problem for conspiracy theorists.  GLD is not a small operation, countless professionals can see various aspects of its actual gold-trading operations in the real world.  Perhaps the fact that those people and institutions in positions to know if GLD is legit, circles in which many are very anti-gold for various reasons, have not called out GLD as a fraud is revealing in itself.  The only reason they wouldn’t is if GLD was the real deal, actually doing what it is claiming.

    Interestingly when the comparable SLV silver ETF was in its own planning stage, its opponents weren’t silent at all.  The Silver Users Association, companies that use silver for industrial purposes, actually aggressively lobbied the SEC to not approve this new ETF.  The SUA “opposes the creation of a silver ETF because of the concerns that doing so will require the holding of physical silver in allocated accounts, thus removing large amounts of silver from the market.”  It knew SLV would buy physical silver, and fought it so stock capital wouldn’t drive silver higher.  Industrial users know these ETFs are real!

    GLD Certainty and Security Fallacies.  Conspiracy theorists always ask how I know that GLD really holds physical gold bullion as advertised.  I don’t know, and neither do they.  Nothing is certain in the financial markets, and the anti-GLD crowd hypocritically tries to hold GLD to a standard that no other investment is held to.  All markets are based on trust, and as investors we can never be certain whether anything is legitimate.

    When you buy a gold stock, all you have is the claims of the company.  Anything it tells you about its operations can be misleading (intentionally or unintentionally) or outright lies.  Even if you fly out to its mines and visit them, you can’t tell whether the rock really bears the gold-bearing ore as claimed.  An insider with the intent to defraud can easily fool even a trained geologist or auditor.  You take it on trust, on faith, that the gold stocks you own are really doing what they say they are.  You can’t prove it.

    When you buy a physical gold coin, despite what the dealer claims you can never know for sure if it really has all the gold content advertised.  It could be a variety of other metals that are gold-plated.  All reputable dealers have devices to check the mass of coins, but what if the dealer is trying to defraud you?  Or what if the manufacturer of the detection devices is crooked?  You can believe the physical gold coins you buy are the real deal, but without destructively assaying each one (with an assayer you trust) you will never know for sure.  You accept the dealers’ claims of the authenticity of your gold coins on pure faith.

    All investing is based on faith, as is our whole modern economy.  We have no choice but to trust and take claims at face value unless proven otherwise.  We all eat food that we never saw grown, transported, or prepared, yet we assume it won’t poison us.  We drive in cars and fly in airplanes we never saw manufactured or tested for quality.  Whether or not GLD actually holds and trades physical gold bullion as claimed can be known with no more certainty than anything else in the investing world.

    This certainty fallacy dovetails into the security fallacy.  There is a GLD conspiracy theory claiming it is a secret front for the US government to amass investors’ gold in one place so it can easily be seized at some point.  Can GLD gold be more easily seized than gold coins in your own fist?  Of course, although GLD’s gold is stored in London bank vaults (the gold-trading world capital) and not on sovereign American soil.  So Washington couldn’t seize it instantly, it would have to negotiate with the UK government first.

    But are gold coins in your own control perfectly secure?  Of course not.  Thieves can find them.  Even worse, the government can take all your property, your freedom, even your life if it really wants to.  Without property, freedom, or life, gold is totally useless.  Nothing is secure in this world.  There is no investment you can own that can’t be taken away from you by either lawful or unlawful parties backed by the necessary force.  So arguing that something has absolute security while GLD doesn’t is a logical fallacy.

    GLD Redemption Fallacy.  Conspiracy theorists argue that GLD is not redeemable for physical gold, and they are absolutely right.  But it was never intended to be.  This argument is about as rational as claiming that since junior gold stocks don’t pay dividends, there is no reason to own them.  Just like junior-gold-stock shareholders don’t buy these hyper-risky speculations as dividend plays, GLD shareholders don’t buy this ETF for redeemability.

    Since it was a mere thought in its architects’ minds, GLD was never intended to be a redeemable vehicle.  It is not a gold futures contract, nor a gold note.  It is simply a tracking vehicle.  It was intentionally designed to give stock-market capital easy exposure to the price of gold, a mission it has performed absolutely perfectly.  Investors who would never or could never buy physical gold coins or trade gold futures were given the awesome ability to trade a gold tracker directly within their usual stock accounts.

    Gold stocks are not redeemable for gold either, yet conspiracy theorists still happily own them.  Claiming GLD is flawed because you can’t turn it in for gold on demand is pretty silly, because it was never intended to be such a vehicle.  At any time, stock traders can instantly sell GLD (or gold stocks) and take the resulting cash down to their local coin store and buy physical gold coins if they wish.  Redeemability isn’t GLD’s mission.

    GLD False Audit Claims.  Conspiracy theorists love to claim that GLD is not audited, and therefore it cannot be trusted.  As a Certified Public Accountant who used to audit publicly-traded companies for one of the world’s top 4 accounting firms, I find this line of theories particularly amusing.  Their underlying assumption is that an audit magically grants that desired certainty that is impossible to find in this world.

    If GLD wanted to fool its auditors, it could.  It is very difficult, if not impossible, for even the best auditors to detect fraud if insiders have cleverly colluded to hide it.  And there is little doubt that even if the elite CPA firm of conspiracy theorists’ choice audited GLD, they still wouldn’t believe the results.  Remember that conspiracy theories are held with an emotional almost-religious zeal, new information isn’t considered rationally.

    Imagine the ultimate audit for a conspiracy theorist, GLD flies him personally to London to see and touch the gold bars in its vaults.  Even though that person saw lots of gold, he’d claim that he couldn’t count it.  Even if he could count it all, he’d claim that he didn’t know if the bars were solid gold.  Even if he had a huge number of bars destructively assayed, he’d claim that the assayer could be in on the fraud or it could be hiding in the bars not tested.  Like everything in the markets, audits must be taken on faith since they can’t provide certainty.

    Provocatively, GLD does actually have third-party audits of its physical gold despite conspiracy theorists’ rants to the contrary.  This ought to be really embarrassing to the conspiracy theorists, as it proves they just parrot old rumors rather than doing original research on their own.  GLD hires Inspectorate, a venerable commodities-testing and inspection company founded in 1927.  Each year it performs one complete physical-bar count and a second random-sample count at a different date.  It certifies the results.

    GLD is very transparent, something the conspiracy theorists ignore since secrecy is needed to shroud a conspiracy.  You can go to GLD’s website today and download the actual Inspectorate audit reports.  Provocatively, these reports typically show some anomalies.  With such large and growing holdings, a tiny fraction of new gold bars are inevitably not recorded perfectly from time to time.  It’s funny as the conspiracy theorists, who should seize on these anomalies to trumpet GLD’s flaws, never do.  Why?  They never bother actually looking at the data with their own eyes, it is much easier to parrot rumors than do research.  And to attack GLD’s audit reports, they would first have to embarrassingly admit it is actually audited!

    In addition to these audit reports made public in full, each week GLD publishes a comprehensive list of every single one of its gold bars.  Each bar has its serial number, refinery name, gross weight, fine weight, and assay percent listed individually.  The current list of 90,628 gold bars averaging around 400 ounces each is 1620 pages long!  If GLD was a fraud, why would it bother fabricating a 1620-page list of individual bars that its custodial bank certifies?  GLD doesn’t need to publish this, and making this data available to researchers weekly would be a sure way to get caught since fabricated data can’t stand up to external scrutiny for long.  Experts in gold bars and refinery practices could easily detect a fake list of this size.

    The truth is GLD is externally audited, its third-party auditors physically count and certify every single bar once a year.  And just so you know, in the auditing profession having one complete physical count a year is standard for publicly-traded companies in most industries.  I used to run these physical counts myself in my audit days.  And each week, GLD provides a comprehensive list with individual details of every bar of gold it holds in trust for its shareholders.  As an ex-auditor, I can’t imagine what else GLD could do to be more transparent.

    Despite the conspiracy theorists’ oft-repeated lie, GLD is indeed audited professionally by external auditors specializing in commodities for over 80 years.  This venerable physical-audit firm is finished if it is not telling the truth on GLD, so the stakes are stellar for these auditors.  But no matter who audited GLD, whether a Big 4 CPA firm or the conspiracy theorist himself with his own eyes, it will never be good enough for them.  Why?  They intensely dislike GLD for emotional religious-like reasons, not for logical or rational ones.

    Are GLD’s Huge Holdings Plausible?  Another GLD conspiracy theory asserts there is no way GLD can actually be buying as much gold as it claims because of the periodic shortages of physical gold coins.  From time to time the incompetent US Mint shirks its Congressional mandate of producing gold coins in “quantities sufficient to meet public demand”, leading to shortages.  This is known in the gold world as the fabrication bottleneck.

    Most individual investors buy gold in one-ounce national coins.  Why?  They are beautiful, readily recognizable (and hence easy to sell) worldwide, and they have a price point small investors can afford.  A single coin for $1200 (not including premiums) or a dozen for $14k are within the reach of small investors.  Unfortunately, with gold investment soaring the national mints can’t keep up with demand.  Even running 24/7, they can’t get enough blanks (coin-sized flat discs of gold) to stamp into official coins.  So supplies of official coins run out periodically and often command high premiums.

    Meanwhile GLD, like central banks, deals exclusively in 400-ounce “good-delivery bars”.  At about $480k each at $1200 gold, these are beyond the reach of all but the most successful individual investors.  I have a lot of wealthy clients but have yet to meet any individual who has ever bought a good-delivery bar.  These bars are the standard form gold refineries produce from the dore (partially refined gold and silver) shipped to them by miners.  There has never been a shortage of 400oz bars, they are on the abundant other side of the fabrication bottleneck.

    So just because your local coin store doesn’t have Gold Eagles one day doesn’t mean there is a worldwide gold shortage.  That logic is like claiming that since your local grocery store ran out of hamburger one day there must be a global shortage of cows.  The global gold markets, like the meat markets, greatly transcend locality and the specific forms the final finished products take.

    GLD’s vast scale makes all forms but 400oz good-delivery bars uneconomical.  As I mentioned above, it actually lists all 90,628 of them individually with all relevant stats.  One-ounce national coins are too scarce, command too high of premiums, and have far-too-high transaction costs for an entity of GLD’s size to deal with.  All of the world’s central banks that own gold also hold this common form of bulk gold produced in great quantity by refineries.

    Today GLD’s holdings aren’t far from their all-time high of 1134 metric tons of physical gold bullion in the form of these 400oz bars.  This means that since GLD’s birth in November 2004, it has claimed to purchase about 1130t of physical gold bullion.  But if you can’t buy one-ounce coins at decent prices whenever you want, where did GLD find such vast amounts of 400oz bars?  There are two sources, and each alone is more than sufficient to explain GLD’s holdings and growth.

    First, as new gold is mined worldwide most is refined into 400oz bars.  If you want to understand annual global gold production over the last decade, my business partner Scott Wright wrote a great essay on it in July.  Between 2005 and 2008, the only full calendar years of GLD’s existence, the average global gold production ran 2410 tonnes per year, or 9640 tonnes total over this 4-year span.  Does GLD’s 1130t sound outrageous relative to this?  Of course not, it is almost immaterial compared to mine production.

    And if there is one thing that gets conspiracy theorists going, it is central-bank gold sales.  Back in August I wrote an essay analyzing the infamous Central Bank Gold Agreement selling programs.  While CBGA years don’t line up exactly with calendar years, in 2005 through 2008 the major CBGA signatory central banks alone sold 1854 tonnes of gold.  All in the form of 400oz good-delivery bars!  So central-bank sales alone provided more than enough gold bullion for GLD to buy even if mined supply had been zero.

    Conspiracy theorists also argue that central-bank gold sales are a lot bigger than officially reported, in which case it would be even easier for GLD to buy a measly 1130t of gold in its lifetime.  It is endlessly amusing to see the conspiracy theorists rant about central-bank gold sales and then in the very next breath say there is no way GLD could have bought so much gold because they can’t buy a Gold Eagle themselves.  You have to laugh!  Such inconsistencies are rife when emotions drive market beliefs.

    A corollary to these theories is the belief that if GLD had bought so much gold, it would have moved the gold price.  This is funny too.  Since the day GLD was born, the gold price has rallied 175% at best (as of last week).  When GLD launched, the conspiracy theorists claimed its “shorting” would kill the gold bull!  And GLD’s short-term market impact is very apparent too when it is buying or selling large amounts of bullion.  There are plenty of examples of this, but February 2009 is the most obvious.

    Over just 5 weeks ending that month, gold surged 22.5% higher.  This was all the more impressive considering the US dollar was actually strengthening over this span, up 3.4%.  So what drove such incredible gold strength in the face of hostile market conditions?  Huge GLD buying.  In these 5 weeks, its holdings grew by 30.1%, or 238 tonnes!  Later when the SEC reports were released, the actual GLD buyer became known.  One of the world’s most-elite hedge funds, loved by Wall Street, bought an 8.7% stake in GLD over that time frame.  The differential buying pressure on GLD shares was so great that this ETF’s custodians had to shunt this large amount of stock-market capital directly into physical gold bullion.

    GLD’s Critics’ Hidden Agendas.  Many of the most vocal GLD critics have hidden agendas that they fail to disclose.  I’ve personally dealt with and spoken to quite a few of the most prominent conspiracy theorists in the last decade, and I’ve followed their writings closely.  A big fraction of those proliferating GLD conspiracy theories, either by advancing them themselves or fostering their spread by creating sympathetic Internet venues, are involved in the physical-gold-coin business.  They perceive GLD as competition!

    Coin dealers believe GLD is taking business away from traditional physical gold coins.  Thus they have a vested interest in spreading or facilitating the spread of rumors that undermine confidence in this new trading vehicle.  Interestingly rare-coin dealers have always done this same thing to bullion-coin dealers, stoking fears of government confiscation to scare investors away from bullion coins and into numismatic coins (and their far-higher dealer profit margins).  Some gold-coin dealers have personally told me they don’t really believe GLD is a fraud, but being silent on it is good for business.

    This is unfortunate though, as GLD bullion buying drives up the gold price which helps their coin businesses.  GLD was never intended to replace physical-coin buying, it was designed to open up an entirely new (and massive) capital market to gold.  Many mutual funds and hedge funds cannot buy gold bullion due to their charters, but they can buy GLD shares which ultimately funnels capital into bullion driving up the gold price.  In order to keep tracking the gold price, GLD has to shunt excess buying and selling pressure directly into gold bullion.  If it doesn’t, it would fail.

    And GLD is a gateway drug for many stock investors new to gold, a safe and easy chance to get their feet wet before they graduate to buying physical coins.  I have continuously recommended physical gold coins as the foundation for all investment portfolios since May 2001 when gold traded at $264.  I too prefer physical to paper so I will probably never invest in GLD personally.  But I love it as a trading vehicle.  If I want gold-price exposure, or options on it, for short-term trades, gold coins are just too cumbersome, slow, and expensive to trade.  GLD serves an entirely different market and purpose than physical gold coins, it doesn’t directly compete with them at all.

    Along with coin dealers, the other prominent advocates of GLD conspiracy theories are financial commentators who make a living writing about the markets.  Some have chosen to chase the niche market of trafficking in conspiracy theories, a business decision which I certainly respect.  They cater to a small but fiercely-loyal customer base that is willing to pay for all conspiracies, all the time.  Since these commentators’ livelihoods depend on satisfying this particular customer base, conspiracy theories are all they ever discuss.

    If you are an aspiring financial commentator or analyst, it is tempting to go after this market because it is so vocal.  But believe me, after a decade in this business and countless millions of dollars of newsletter sales, I know conspiracy theories are not the path to big success.  For every hardcore conspiracy theorist, there are at least 10 contrarian gold investors not into this stuff.  Along with another 1000 mainstream investors.  So if you want to grow a financial business, you will tremendously limit its potential if you stick to the conspiracy-theory game.  It has always been and forever will be a tiny niche market.

    Whenever you see someone in business tirelessly advocating conspiracy theories, ponder the vested interest they have.  Are their business interests best served by doing real research and reporting truth, or by pandering to rumormongers?  Do they see GLD as competition and hence have financial reasons to perpetuate the conspiracy theories surrounding it?  In the markets, the desire for financial gains is the motivating force behind every act.

    A GLD Conspiracy-Theory Case Study.  Within weeks of GLD’s launch in November 2004, an epic conspiracy theory emerged that threatened to derail this young gold ETF.  A prominent analyst venerated in the gold world, a man who I still respect and admire to this day, started it.  He wrote a bombshell essay claiming GLD was a fraud.  Published on a Sunday, the impact of this was so great that on Tuesday huge differential selling pressure forced GLD’s custodians to liquidate 15% of its holdings in a single day in a flat gold market!

    An anonymous amateur conspiracy theorist wrote an e-mail to this prominent analyst.  He discovered that out of 6981 400oz gold bars then listed on GLD’s comprehensive 160-page holdings list, 2.2% had duplicate serial numbers.  Therefore the analyst concluded that GLD was double-counting its gold bars and was clearly a fraud.  Never mind that it was only 2.2%, never mind that there could have been some other explanation, this analyst seized the opportunity to try and destroy the new ETF’s reputation.

    His allegations were serious, and I took them seriously.  I downloaded the GLD holdings list myself and analyzed the raw data.  Out of 8306 bars (my analysis used data a week or two newer), I found 78 duplicate serial-number sets (or 156 bars).  This worked out to 1.9%.  As a CPA and former auditor, to me “duplicate” means identical.  But in every single case, bar A and bar B with the same serial number had very different weights!  For example, one set (JMC-UK 2323) weighed 419.208oz fine on bar A and 397.563oz fine on bar B.  If these bars had been double-counted, or duplicated, they obviously wouldn’t all have different weights.

    So I wrote our subscribers that day and told them that though these allegations were serious, they simply looked like a clerical error.  Anyone who has worked on importing raw data will tell you it is easy to inadvertently truncate a digit on huge data sets with varying field lengths.  I told our subscribers that in every single case all questioned bars had 4-digit numbers and each set of “duplicates” was from the same refiner.  While I agreed answers were needed, I was very disappointed one of my heroes in this business jumped to the fraud conclusion and shouted “fire” on such flimsy “evidence”.

    Within hours of that Zeal Speculator being published, the refiner with 100% of the “duplicate” bars (Johnson Matthey UK) released a formal letter to the World Gold Council explaining the mix up.  JMC-UK stamped all gold bars prior to 2002 with a two-letter code and a number.  Thus a bar could have a BT 1234 serial number in 1999 while a different one had a CT 1234 serial number in 2000.  If the leading prefix was truncated, then the same bar numbers would occur in GLD’s list even for totally different bars.  As I suspected, this was all just a dumb clerical error that was totally meaningless in the grand scheme.

    But even though this was all cleared up a few days after his sensational essay, the prominent analyst didn’t recant or apologize for misleading his readers.  Even worse, he didn’t disclose a huge conflict of interest that most people didn’t consider.  This man had founded a transactional paper-gold company that he believed was directly competing with GLD for capital.  He published a rumor he knew, or should have known with 10 minutes of his own research, was totally false.  He single-handedly sparked a huge GLD selloff and a crisis of confidence.  But his motivation wasn’t truth, it was to nefariously damage a competitor’s reputation.  It was very dishonorable.

    GLD Conspiracy Theorists’ Reactions.  Since conspiracy theories are so flimsy, even a modicum of research and logic will quickly shoot most of them full of gaping holes.  But instead of actually looking at the research and thinking rationally, conspiracy theorists react by modifying the original theory in an attempt to patch these holes.  They vehemently oppose the Occam’s Razor philosophical maxim stating that the simplest explanation for anything is most likely the correct one.  When assumptions are multiplied beyond necessity, odds are the theory is false.

    So when their theories are challenged, they never consider the new facts or calmly debate the new research presented.  You can watch this unfold in real-time in conspiracy-theorist haunts on the Internet once this essay is released.  Without even reading this essay, they will attack me personally rather than considering the ideas and logic I advanced.  They won’t discuss the fabrication bottleneck, or 400oz bars, or GLD’s annual exhaustive physical audit, or its transparency in operations, or its inarguable impact on the gold price when it is engaging in significant buying and selling.

    Instead, they’ll yell and scream about Adam Hamilton.  I’ve been one of the most tireless champions of physical-gold investing and gold-stock speculating for a decade.  My painstaking research into what really drives the gold markets, and the resulting trades, have made hundreds of millions (maybe billions) of dollars for our subscribers (who include some prominent hedge-fund and mutual-fund managers).  But because I’ve chosen to believe in hard facts and truth, not rumor, conspiracy theorists want to destroy me.

    But the ironic thing about rumors is they ultimately damage the rumormongers far more than the subjects of the rumors.  Rumormongers can fool people for a time, but eventually people realize the rumormongers are never right, are always emotional, and are not helping the people make profitable trades.  Thus rumormongers quickly lose credibility, forcing them to find new suckers and dupes in order to stay afloat.  Truth always prevails in the end.

    If you don’t like GLD, don’t buy it!  Problem solved.  But to spread false rumors and known lies about GLD to attempt to take away freedom of choice from other investors is the height of arrogance.  I happen to loathe Asian food with a passion, I wouldn’t eat it if I was starving to death.  But I am still happy it is available for those who enjoy it.  I can always go eat a great beef steak while they indulge in their “exotic delicacies”, just like you can go buy physical gold coins even if someone else buys GLD shares.  Choice is good.

    GLD Conspiracy Theories Bad for Gold Psychology.  While entertaining at times, all these GLD conspiracy theories are not harmless.  Knowledgeable investors well-versed in gold can laugh at them, but those new to gold are often scared away by them.  I can’t even tell you how many countless e-mails I’ve received in the last decade from mainstream investors, who were interested in gold, but were hesitant to deploy capital because some silly conspiracy theory they read on the Internet had scared them.

    These lies also make prominent mainstream investors and speculators hesitant to speak out about being bullish on gold.  There are elite fund managers and financial analysts made famous on CNBC who like gold, but don’t want to acknowledge it publicly.  Why?  They feel they will take a credibility hit if they are lumped in with the “crazy gold bugs”.  And by that phrase, they mean the shrill and irrational conspiracy theorists who quickly attack and try to defame anyone who doesn’t buy their pet theories hook, line, and sinker.

    These malcontents are sabotaging gold’s progress for all of us by falsely claiming GLD is a fraud.  By attacking mainstreamers who talk about gold, they are attempting to silence gold evangelists who can build mainstream interest in this gold bull.  The more stock-market capital that floods into GLD, the higher the gold price will ultimately go.  Thus everyone invested in anything gold-related or silver-related has a huge vested interest in seeing GLD continue to grow.  The more capital that flows into gold bullion, even through GLD, the bigger and more profitable this gold bull will prove to be for all of us.

    The Bottom Line.  If theories cannot explain tactical and strategic price action and lead to profitable trades, then they are useless for anything but amusement.  At Zeal we’ve dedicated ourselves to studying the markets relentlessly to find out what is really driving them.  Then we share our findings, and resulting real-world trades, with our subscribers so they too can profit from the fruits of our hard labors.  We have been blessed with great success pursuing this strategy.  We don’t get emotional about anything, we simply study the markets and ride them.

    For just $10 a month, you can greatly increase your financial-market knowledge and commodities-stock trading success through our acclaimed monthly Zeal Intelligence newsletter.  Subscribe today and become an informed investor!

    While conspiracy theories are entertaining, in my experience they have never helped actual trading results and the real-time accumulation of wealth in this gold bull.  And I’ve followed them closely for a decade now, seeing many theories rise and fall.  These theories are based on rumor, not on fact.  Conspiracy theorists hold to their theories with a religious fervor, which sadly blinds them to their own emotions and seriously hobbles their odds of proving successful in the markets.

    That being said, I’ve always thought launching a conspiracy theory would be kind of fun.  So to the brave handful of conspiracy theorists who have read this entire essay, I have a proposal for you.  How about starting one that claims the main reason gold isn’t trading at $1m per ounce today and making us all filthy rich is because Martians with mind-control rays are suppressing the gold price.  They don’t want gold to be strong because the world’s fiat currencies weaken our economies making us ripe for the upcoming Martian invasion.  NASA is hiding the truth, down with the Martian gold-price suppression!

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    The Five Keys to ETF Differentiation (by FundQuest)

    By Rob | September 24, 2009

    Dear all,

    Below is an interesting article that was sent to me today.
    Two points I like to add:
    1. I disagree with # 5 below,
    2. I also believe that the Top-7 ETF providers are rather very capable at differentiating their products. It is when their wholesalers and marketing materials open the door that they start struggling, which is a sign of insufficient training and understanding of adviser’s priorities.

     The Five Keys to ETF Differentiation (Daphne Gu)

    The rapidly evolving exchange-traded fund landscape offers a wide set of solutions for retail investors. However, the frequent introductions of new and innovative ETF products pose a growing challenge for today’s financial advisors. It’s evident that ETF sponsors can improve their position in the market by providing data that helps advisory firms to efficiently evaluate the complex array of ETF choices.

    Research confirms that the complexity of the ETF marketplace is a serious issue for advisors. Nearly 70% of advisors cited “unknown, untested indexes” and “the overwhelming number of choices” as the greatest disadvantages of ETF investing, according to a joint study by State Street Global Advisors and Knowledge@Wharton published in June 2008.

    As of August 31, 2009, there were 858 different ETFs available in the U.S. with $674 billion in assets, according to Morningstar. The quantity of choices can be daunting, and considerable analysis is necessary to identify the best candidates.

    Five Main Factors of Analysis
    ETF sponsors can increase their market penetration by making information on these critical evaluation factors easily accessible to advisory firms. The five primary factors that need to be considered in evaluating traditional index based ETFs are as follows:

    1. Understanding the Indexes
    Advisors will need to understand the index to which an ETF is benchmarked. There are tens of thousands of global indexes and close to 6,000 indexes covering the U.S.-dollar-denominated global stock markets alone, according to Morningstar’s database. Three key elements to evaluate for each index include:

    • Weighting scheme (price, market capitalization, dividends, etc.)
    • Selection process (committee or rule-based)
    • Frequency of rebalancing and reconstitution (quarterly, annually, etc.)

    Because of these three elements, indexes representing the same investment category can perform very differently. For example, the S&P 500 Equal Weighted Index and Russell 1000 Index are both broad large-cap indexes. The S&P 500 Equal Weighted Index is equal weighted, has a committee-based selection process, and is rebalanced and reconstituted quarterly. Conversely, the Russell 1000 Index is market cap weighted, has a rule-based selection of stocks included, and is rebalanced and reconstituted annually. Advisors will recognize that these variations may lead to quite different risk and return profiles. ETF providers can provide a valuable service by explaining the relative advantages of how their product’s underlying index is formulated.

    2. Performing Quantitative Analysis
    Quantitative analysis focuses on tracking error (to index), expenses, tax efficiency, risk-adjusted return and sector allocation. Holdings-based style analysis and upside/downside analysis are two valuable tools that advisory firm professionals can employ. This type of analysis reveals that the differences between similar types of ETFs can be substantial and significant. ETF providers can help by providing easy access to the information that is needed to complete these types of quantitative analysis.

    3. Qualitative Analysis of the Offering Firm
    As noted above, many new firms have entered the ETF marketplace. Some providers (Vanguard is one obvious example) have a heritage of index-based investing. Others have little or no experience managing index-based products and may merely be testing the water with ETFs. New entrants should anticipate careful scrutiny by advisory firms and should clearly communicate the relevance of their credentials and expertise.

    Quite a few firms have exited the ETF market over the past year. Astute advisors will assess the possibility that a provider will exit the ETF business due to an inability to gain significant assets. Investors do not want to be in a position where they are forced to sell (redeem) ETF shares due to product closures and possibly endure tax consequences.

    4. Liquidity and Trading Volume
    Unlike traditional open-end mutual funds, ETFs generally provide investors with greater liquidity due to the ability to trade intraday. However, the liquidity of the underlying securities in the ETF needs to be evaluated and the trading volume of the ETF itself also needs to be considered. ETFs with low trading volume may trade at a premium or discount that may impact performance. While liquidity is very difficult to assess, advisory firms are becoming increasingly sensitive to this issue and providers should be prepared to be proactive with information about liquidity.

    5. Identifying the ‘Best Fit’ ETF for an Investor’s Portfolio
    There are a number of key questions to answer when determining if an ETF is the “best fit” for an investor’s portfolio. Does the ETF provide the investor with the best opportunity to achieve desired exposure to an investment category? Would multiple ETFs accomplish the desired result, or is a blend of active and passive investments advantageous? If a combination of active and passive investments is used, then it is important for an advisory firm to determine the optimal blend - the different percentages allocated between active and passive investments within the investment category. This analysis is difficult, and many advisors will seek expert assistance.

    Conclusions and Other Categories
    Remember that the differences between seemingly identical ETFs can be quite substantive and, as a result, advisory firms selecting ETFs will need to conduct significant analysis. ETF providers can help by being proactive in providing critical information. Please note that this point of view is only an introduction to the main factors that advisors and investors need to consider and addresses the “traditional” passive ETF category in which the bulk of the industry’s assets are invested. Other categories, including sector ETFs, leveraged ETFs and actively managed ETFs, will each have a different set of critical factors to evaluate.

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    Gorman will succeed Mack as CEO of Morgan Stanley

    By Rob | September 11, 2009

    John Mack will step down as CEO of Morgan Stanley in January but remain as chairman, having navigated the bank through the stormiest period for the U.S. financial industry since the 1930s.

    Mack, who is 64, will be succeeded by James Gorman, the head of Morgan Stanley’s wealth management business, the bank said Thursday. Gorman, 51, was one of the first executives Mack hired when he returned to the firm in 2005 after being forced out in a power struggle four years earlier.

    Robert Kidder, lead director of Morgan Stanley, said in a statement that Mack told the board 18 months ago he wanted to step back from the CEO role when he turns 65 in November.

    Gorman has been co-president of Morgan Stanley for two years and was a key player in the firm’s retail brokerage business. He previously worked for Merrill Lynch and the consulting group McKinsey & Co.

    Morgan Stanley’s other co-president, Walid A. Chammah, will become chairman of the company’s overseas division at the end of the year, and will continue to be based in London.

    While Mack has taken criticism in recent months for holding Morgan Stanley to a newly conservative approach to trading, the man known as “Mack the Knife” for his aggressive leadership style led the investment bank through the height of the financial crisis last year even as three of its peers - Bear Stearns, Lehman Brothers and Merrill Lynch - either collapsed or were acquired.

    “They were able to stay independent, which was no small feat given what was going on in the industry,” said Tom Kersting, financial services analyst with Edward Jones.

    Lehman went bankrupt last Sept. 15, almost exactly one year ago, becoming the largest bankruptcy in U.S. history and bringing the U.S. financial system precariously close to collapse, prompting a massive intervention from the government.

    In the last months of 2008, Mack scrambled to keep Morgan Stanley on steady financial footing. He struck a deal with China’s international investment fund to sell a portion of the company for $5 billion, and raised $9 billion in a deal with Japan’s Mitsubishi UFJ Financial Group.

    In the weeks following the collapse of Lehman and the hurried sale of Merrill Lynch to Bank of America Corp., Mack oversaw Morgan Stanley’s transition from an investment bank into a bank holding company, making it eligible for government aid but also bringing tighter regulatory scrutiny. Goldman Sachs, the only other full-fledged investment bank to survive the financial crisis, also became a bank holding company.

    Yet as the worst of the crisis has ebbed, Morgan Stanley has continued to post losses - more than $1.2 billion in the second quarter. Meanwhile Goldman Sachs has regained momentum, earning more than $2.7 billion during the second quarter.

    Morgan Stanley’s most recent losses reflected big charges from its real estate investments and costs associated with repaying $10 billion in government bailout money.

    The criticism from Wall Street referred to what Morgan Stanley had called a more balanced approach to trading, which failed to generate the kind of revenue its earlier risk taking had produced.

    The results show in its stock price. Morgan Stanley shares closed Thursday at $28.64, down about 37 percent since Mack took over in June 2005. Goldman shares are up about 68 percent in that same time period, closing Thursday at $174.87.

    Mack’s return in 2005 was a redemption for him after being forced out of his prior position as president and chief operating officer in 2001. He had worked his way up the ranks at the storied investment bank since being hired as a bond salesman in 1972.

    After leaving, Mack took over Credit Suisse First Boston as chief executive, and was promoted the following year to CEO of Credit Suisse Group. He left that post after two years, and was serving as chairman of the hedge fund Pequot Capital when he was brought back to succeed ousted Morgan Stanley CEO Phil Purcell.

    At the time, Mack was seen as someone who understood Morgan Stanley’s problems, and it was thought he would be able to bring the firm together better than anyone else.

    But praise for his leadership is not universal. “I was never a John Mack fan,” said outspoken banking analyst Richard Bove of Rochdale Securities.

    “He didn’t seem to ever have a clear strategic vision as to where he wanted to bring this company,” Bove said. “As a result every time a new fad arose in the financial sector, he jumped on it.”

    Gorman will be overseeing a very different industry from the one Mack navigated. Morgan Stanley’s classification as a bank holding company means it can’t use as much borrowed money as it used to, which was once an easy way to juice profits. Also some markets the company made money in, including some of the more exotic forms of mortgage-backed securities, no longer exist.

    One area Morgan Stanley will be looking to for growth is its retail brokerage business, which Gorman was in charge of. Morgan Stanley made a big bet on that business this spring when it combined its wealth management business with Citigroup’s retail brokerage to form Morgan Stanley Smith Barney. It paid $2.7 billion to Citigroup as part of that deal.

    Bove said Gorman is a good choice.

    “He knows how to develop a long term strategy,” Bove said. “I think what Morgan Stanley needed now more than anything is strategic direction.”

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    Marketing magazines

    By Rob | September 8, 2009

    Advertising Age
    Global source of news, views and data for the ad, marketing and media industries.

    Adweek
    Highlights the latest advertising trends, including those related to online and website advertising.

    B&T
    Leading Australian advertising, marketing and media magazine.

    BtoB
    Magazine for business-to-business marketing, featuring news, research and analysis, with an emphasis on Internet and direct marketing.

    Brand Packaging
    Focuses on marketing of packaged products - food, beverage, cosmetic, electronic products and more.

    Brand Week
    Magazine for branding professionals. Find tips on increasing brand loyalty, rmarket analysis and news coverage,

    Creative Magazine
    Information resource for the point-of-purchase display, trade show exhibit and sales promotion fields.

    DMNews
    Provides comprehensive coverage of the convergence of direct, database and online marketing and advertising.

    Manage Smarter
    Online home of Sales & Marketing Management, Incentive, Potential, Presentations and Training magazines.

    Marketing Today
    Features marketing articles, tips, research, analysis, marketing jobs and career information.

    MarketingVOX
    Provides online marketing, internet advertising and e-marketing news for media buyers.

    Mediaweek
    Leading magazine covering the television industry, the publishing world and other areas of media planning and delivery. Offers news, ratings and exclusive newsletters.

    Money Maker’s Monthly
    MLM newspaper for the newest network marketing, direct sales, homebased income opportunities and articles.

    Multichannel Merchant
    Covers all aspects of marketing through catalogs, retail and online channels.

    Presentations
    Resource for information and tools for effective communication. Find the latest technology, product reviews, tips and guides to help improve presentation and communication skills.

    Promo Magazine
    Provides insights into using promotion marketing as a strategic, measurable component of an overall marketing mix.

    Selling Power
    Magazine focusing on professional selling skills, motivation and sales management know-how in the business-to-business environment.

    Strategy Magazine
    Canadian magazine that looks at the people and strategic thinking behind Canada’s marketing successes and failures.

    Target Marketing
    Direct marketing insights and practical information that helps companies sell products/services, generate leads and retain customers.

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    Waiting for the correction by Carl Swenlin

    By Rob | August 28, 2009

    Waiting . . .
    Chart Spotlight
    by Carl Swenlin
    DecisionPoint.com
    August 28, 2009

    It is my observation that a lot of our time working with the market is spent waiting for something to happen. One of the problems with playing options is that options will expire before the expected price move takes place. In other words, the market can prove you right, but not in the time allotted. Fortunately, we are not currently on a time schedule as we await the market’s next decisive move, but it is tedious nonetheless.

    The primary issue now is whether prices are going to break up or down out of the ascending wedge pattern. A strong up move last week gave the impression that there might be a breakout attempt this week, but prices immediately stalled just below the overhead resistance presented by the top of the wedge pattern, dribbling along with no effect.

    1

    Bottom Line: Because there was no follow through (breakout) on last week’s rally I find myself less enthusiastic about a breakout that is not preceded by a pullback. Our long-term and medium-term buy signals require that we remain positive overall, but I am beginning to see the possibility for a correction down toward the 950 level.

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    Inside the Black Box: The Simple Truth About Quantitative Trading

    By Rob | August 28, 2009

    This is a new book just launched by Rishi Narang who is one of my Linkedin Friends at the ETF Strategist group.
    For those of you interested in Quantitative Trading - this may be an interesting read. While it does not have the professional trader analysis i usually read from pro-traders such as Toby Crabel or Linda Raschke - it is an interesting offering for you: quants.

    Summarized is what Amazon.com wrote about this book:

    “Rishi Narang has created Inside the Black Box. In non-mathematical terms-and supplemented by anecdotes and real-world stories-this guide explains how quantitative trading strategies actually work. Written in a straightforward and accessible style, this book also skillfully explains how quant strategies fit into a portfolio, why they are valuable, and how to evaluate a quant manager. Some of the questions covered throughout these pages include: How do quants capture alpha? What is the difference between theory-driven systems vs. data-mining strategies? How do quants model risk? ”

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    The New Cyclical Stocks Bull Market

    By Rob | August 27, 2009

    By: Chris_Ciovacco

    Global stock markets remain in a state of positive fundamental and technical alignment, which has bullish implications for the next six to eighteen months. In this article, we will explore:

    Improving Fundamentals: Last week, leading economic indicators (LEIs) posted their fourth consecutive monthly gain. Global LEIs recently posted their biggest monthly gain since 1975. Going forward, low earnings expectations (relative to the prior year), which we have now, often result in positive earnings surprises as we leave a recession. Positive earnings surprises can help push markets higher.

    Strong Technicals and Historical Support (1929-2009): In an August 2, 2009 article, New Bullish Signals Emerge, we suggested it was significant when the slope of the S&P 500’s 200-day moving average turned up on July 29, 2009. In order to better understand how significant the turn in the 200-day might be, we studied market history going back to 1929.


    The 2007-2009 bear market ended after a 57% decline which took 517 calendar days to complete. In order to understand the historical significance of the recent turn in the S&P 500’s 200-day SMA, we studied turns in the 200-day following bear markets similar to our recent experience. We studied prior bear markets in the Dow (1929-1950) and S&P 500 (1950-2003):

    Five cases meet the criteria above since 1929; following the lows in 1932, 1942, 1970, 1974, and 2002. Chart 1 shows the composite performance 315 trading days after the 200-day moving average turned up in the Dow (1929-1950) or S&P 500 (1950-2009) following bear market declines of 35% or more. The composite graph below shows the average path of the five cases cited after the 200-day moving average turned up, NOT from the market bottom. The study assumes you “missed the bottom” and entered the market after the 200-day moving average turned up. In 2009, the 200-day moving average turned up on July 29th when the S&P 500 was trading at 975, which is represented hypothetically by Point A below. If the market follows the historical composite, Point B hypothetically would occur in the fall of 2010.


    As shown in the composite graph above (chart 1), it can be rewarding to be invested after the slope of the 200-day moving average turns positive following a major bear market. Note the correction in the composite graph just prior to the strong rally. We may experience a similar “shake out” correction in August or in the fall of 2009, where the market shakes out investors just prior to a big move. More detailed information cocerning this study and the transition from a bear to a bull can be found in Evidence of New Bull Markets & Favored Asset Classes.

    Positive GDPs Numbers On The Way?

    Weekly jobless claims can help us possibly spot the end of a recession. Initial claims peaked in the first quarter of this year and have since declined significantly. Businesses reduced inventories at a record pace in the last two quarters. Rebuilding of inventories in the coming quarters will add to GDP. Car and truck sales were hit hard during the recession. Increased sales helped by the clunkers program will also be a positive for GDP. Government spending, one of the few bright spots in GDP in recent quarters, should continue as planned stimulus spending hits a high water mark in 2010. Housing has been a negative component of GDP for numerous quarters. Recent data suggests housing’s drag on GDP should lessen or even become additive in future quarters. From a historical standpoint, steep economic downturns are usually followed by better than expected recoveries. The recent financial meltdown certainly qualifies as a steep downturn.

    “The worst recession since the Great Depression is likely coming to an end,” says Sung Won Sohn, economics pro-fessor at California State University. Friday’s better-than-expected July jobs report fanned hopes for a recovery, as did a report a week earlier showing the economy shrank less than expected in the second quarter.

    And that bodes well for stocks, if history is any guide. Following recessions in the post-World War II era, stocks have posted positive returns in nine of the 10 cases both six months and 12 months after the end of the recession, says Ned Davis Research (NDR). The Standard & Poor’s 500 has gained an average 9% six months after recessions and 14% a year after them, NDR says. If the recession ended now, the average 9% and 14% gains would put the S&P, at 1010 on Friday, at roughly 1100 in six months and 1150 in a year.

    USA TODAY August 19, 2009

    Corrections Are A Part Of All Bull Markets

    When corrections are in full swing, it always makes sense to review the big picture. We have covered the topics below numerous times in the past, but we will do so again because they remain important and they can help us deal with our biggest enemy - our emotions. The rules below are far from the only way to make buy and sell decisions, but they do serve as a big picture framework to help us make better calls during corrections. The final chart will show the state of the current financial landscape within the context of the rules.


    We used these rules to transition away from risk beginning in early 2008. We are using them now to transition back toward risk in 2009.

    Currently, we are experiencing volatility within the context of a bull market, just like the red circles above.

    The chart above can help us control our fear and avoid making emotional decisions. The results support erring on the side of holding as long as bull market conditions exist (as they do today). If conditions change, we will adjust accordingly. Until they do, we will remain in the mindset of longer-term investing. The evidence continues to support higher stock prices in the months ahead. There is no compelling reason to believe that recent corrections have been anything more than that - normal corrections within a bull market (see red circles in chart above).While it has little impact on the primary trend, the S&P 500 looks a little tired as of August 24, 2009.

    By Chris Ciovacco
    Ciovacco Capital Management

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    Ideas 2.0: Promote your ETF brand by using video ad in Business Week or Forbes

    By Rob | August 26, 2009

    I think it is time for a leading ETF brand (iShares or SPDR’s) to start promoting their brands in radically ingenious, uber-innovative ways: by using video ads in Business Week or Smart Money. According to Financial Times, CBS and Pepsi will be marketing their brands by using video ads on a printed page ( think Harry Potter). The marketing experiment - which is being conducted next month by CBS and Pepsi will run in Entertainment Weekly. Ding, ding - only for subscribers.

    The video technology is developed by a US company called Americhip. Since the cost of the ads is not disclosed, a rough estimate lead analysts to believe that running one video ad in 100,000 copies would cost around $2-3 million. By contrast, a full-page color ad in Entertainment Weekly costs about 9 cents a page per copy. Here is another super innovative idea you could consider:

    “Esquire, a men’s magazine published by Hearst, last year created a cover for its 75th anniversary issue built with an E Ink screen, the same technology used in Amazon.com’s Kindle reader, which generated significant attention in a currently moribund sector.” FT

    e.jpg

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    Best Investing Books for 2009

    By Rob | August 11, 2009

    “Books are the compasses and telescopes and sextants and charts which other men have prepared to help us navigate the dangerous seas of human life.”
    ~ Jesse Lee Bennett

    Last year I took the important ritual of making a list of most important books, released in 2008 on the topic of investing, trading of stocks and portfolio construction. The response from would-be-investors was overwhelming.  Privately, I received innumerable e-mails asking me to set together a new list, but this time - for the current year of 2009.  No worries. Armed with a quick computer, dark-roast Arabica coffee, and countless visits to the charming old bookstores around Cambridge and Boston - I managed to put together the golden list for 2009. The result is recommended reading exclusively for you, Seeking Alpha readers. And despite that in my rushed evaluation I might have skipped and leaped over important works of quality, the list is out - for you to use. Browse and click your choosings. Think and grow rich with wisdom. Most importantly, invest in your knowledge.

    Sincerely,
    Rob Ivanoff

    Note: The list is split in two parts: Trading books and General Investing books. Hope you enjoy it. (Publishers, send your new titles to robwallaston[at]gmail.com)

    Trading books:

    1.        The Ivy Portfolio: How to Invest Like the Top Endowments and Avoid Bear Markets - Eric W. Richardson, JD (founder and President of Cambria Capital) and Mebane T. Faber
    2.        Anatomy of the Bear: Lessons from Wall Street’s Four Great Bottoms – Russell Napier
    3.        The Truth About Day Trading Stocks: A Cautionary Tale About Hard Challenges and What It Takes To Succeed (Wiley Trading)  - Josh DiPietro
    4.        Trading Options at Expiration: Strategies and Models for Winning the Endgame – Jeff Augen
    5.        Trading Systems Explained: How to Build Reliable Technical Systems – Martin Pring
    6.        Game Over: How You Can Prosper in a Shattered Economy – Stephen Leeb
    7.       Why Your World Is About to Get a Whole Lot Smaller: Oil and the End of Globalization – Jeff Rubin (chief economist and chief strategist at CIBC World Markets)
    8.        Snap Judgment: When to Trust Your Instincts, When to Ignore Them, and How to Avoid Making Big Mistakes with Your Money  - David Adler (a behavioral finance expert)
    9.       High Probability ETF Trading - 7 Professional Strategies to Improve your ETF Trading -  Larry Connors (CEO and Co-founder of TradingMarkets.com)
    10.    Master Traders: Strategies for Superior Returns from Todays Top Traders – Fari Hamzei

    List of general books on investments, capitalism or economic history:

    1.    A Splendid Exchange: How Trade Shaped the World -  William Bernstein
    2.      The Crash of 2008 and What it Means: The New Paradigm for Financial Markets – George Soros
    3.       The First Billion Is the Hardest: Reflections on a Life of Comebacks and America’s Energy Future -  T Boone Pickens
    4.        The Snowball: Warren Buffett and the Business of Life – Alice Schroeder (former managing director at Morgan Stanley—and handpicked by Buffett to be his biographer)
    5.       The Ultimate Depression Survival Guide: Protect Your Savings, Boost Your Income, and Grow Wealthy Even in the Worst of Times – Martin Weiss (Editor of the Safe Money Report and author of Crash Profits. Martin Weiss’s father, one of the only economists in the modern era who not only advised investors during the 1930s Great Depression, but also predicted it)
    6.        How a Second Grader Beats Wall Street: Golden Rules Any Investor Can Learn
    7.      Enough: True Measures of Money, Business, and Life  - John Bogle (the legendary founder of the Vanguard Mutual Funds)
    8.    Animal Spirits: How Human Psychology Drives the Economy, and Why It Matters for Global Capitalism  - from Nobel prize-winner George Akerlof and Yale economist Robert Shiller
    9.       Fool’s Gold: How the Bold Dream of a Small Tribe at J.P. Morgan Was Corrupted by Wall Street Greed and Unleashed a Catastrophe -  Gillian Tett (award-winning Financial Times journalist Gillian Tett, who enraged Wall Street leaders with her newsbreaking warnings of a crisis more than a year ahead of the curve)
    10.    The Myth of the Rational Market: A History of Risk, Reward, and Delusion on Wall Street -  Justin Fox (Time magazine editor-at-large)

    As a last recommendation, get to this store and check out materials from the best traders : Toby Crabel, Ed Seykota or Linda Raschke’s. This is where they are sold the cheapest here.

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